When Portsmouth Brewery co-owner Joanne Francis shared her idea of creating a brew for menopausal women, we knew it was a winner. An untapped market, coupled with individualized media pitching and a hefty dose of humor, enabled us to give Libeeration craft beer some serious buzz. Check out a smattering of the extensive coverage!
What follows is just some of the news coverage garnered from our efforts:
The Kansas City Star – Hot news flash: Herbal menopause beer is here
WMTW News 8 Portland – Portsmouth brewery develops beer for menopausal women
The Boston Globe – Brewery releases beer aimed at menopausal women
Evening Standard – This is the craft beer helping women with their menopause symptoms
KTRK-TV Houston – Brewery designs special craft beer to help ease menopause symptoms
L’ADN EU – Une bière spéciale ménopause