Maine Home + Design Magazine
A Club Above the Rest
The Ski Club at Pepperrell Cove seamlessly blends the present and the past.
CrossCurrent Communications handles publicity and community relations for an economic development project located at Pepperrell Cove in Kittery Point, Maine. Pepperrell Cove includes two restaurants, a store, and an event venue located at an extraordinary oceanfront setting.
CrossCurrent recognized early on that the success of the Pepperrell Cove project would be tied to community interest and support. We created the initial buzz with some engaging social media activity, followed by a hugely successful PR campaign and community event announcing the vision and plans for the historic destination. We have detailed the ongoing build-out progress through multiple social media channels, including a robust Facebook following of more than 10,691 people and 11,494 on Instagram, created content for their website, provide collateral and a carefully curated newsletter, and provide communications counsel on all aspects of the projects. We have had great success with media placement for Pepperrell Cove, including an eight-minute feature on The Phantom Gourmet, a six minute television feature on NH Chronicle as well as features on WMTW Channel 8 and WCSH Channel 6, numerous articles in the Portsmouth Herald including front page stories, and stories in the Union Leader, Maine Home + Design magazine, and Coastal Design magazine.
We also handle reputation management: responding to reviews and issues. Our success in gaining media coverage has been a high point: countless broadcast and print stories that show how Pepperrell Cove is back on the map! It’s such a pleasure working with a team that understands the value of creative, engaging, and compelling content as a cornerstone to help make a successful business.
A Club Above the Rest
The Ski Club at Pepperrell Cove seamlessly blends the present and the past.
From lobster rolls and ice cream to trendy cocktails and fine dining, the restaurants and shop in Pepperrell Cove have it all.
CrossCurrent reached out to Senator Angus King’s office and invited him to lunch at Pepperrell Cove on his way to visit Wood Island, Maine during the summer of 2019.
“Barbara’s intuition and ability to be out ahead on any public relations topic has allowed me to have complete trust in her and her company. She has handled every element of our communications — from social media to PR and content development. She goes above and beyond and was instrumental in putting Pepperrell Cove on the map.”
-Donna Ryan, Co-Owner
The engagement and interest in my work as a performer and speaker increased dramatically when Barb joined my team. She explores every possible angle to reach audiences with her vast experience in media and marketing. Barb's approach is supportive, educational and effective.
Working with Barbara MacLeod has been a masterclass in what effective public relations can do. Barbara doesn’t just deliver – she elevates the brand and your messaging. From launching new venues at the Music Hall like the Lounge, to announcing our acquisition of the New Hampshire Film Festival, Barbara ensures we hit all the right outlets with precisely crafted messaging. She asks us tough, strategic questions that push us to think broader and sharper. Her deep media industry knowledge and expansive network have been instrumental in building awareness for NHFF and position The Music Hall for long-term success. With Barbara on board, we know we’re in expert hands.
CrossCurrent Communications has done an incredible job of garnering media coverage for our nonprofit. Working with Barbara and her team to spread the word about the work we do has been a joy! We appreciate her ability to strategize at a high level and her attention to detail when we’re implementing her recommendations. Barbara’s ability to find the right story angle and pursue media placement has been impressive. In addition, CrossCurrent Communications has been instrumental in media training our staff, bringing an outside perspective to our organization, crisis management and helping us create a more engaging digital marketing.
Barbara’s intuition and ability to be out ahead on any public relations topic has allowed me to have complete trust in her and her company. She has handled every element of our communications — from social media to PR and content development. She goes above and beyond and was instrumental in putting Pepperrell Cove on the map.
Star Island relies on the work of many people, and that collaborative approach is exactly what CrossCurrent brought to us as we’ve worked to strengthen our organization’s image in the region. In addition to creating a compelling and widely shared video of Star Island, CrossCurrent developed a strategic communications plan that we consistently reference and utilize. In addition, Barbara’s knowledge of public relations and the NE media market has been instrumental in placing us in targeted media outlets allowing us to reach more folks interested in what we do. Their teamwork reflects a commitment to our organization and values.
Barbara was a huge asset to our work and I am so grateful we retained her services. She has a keen eye for detail, never missing a beat in a fast-paced environment. Her extensive knowledge of the press industry and the New England media market rendered her contributions to our campaign strategy invaluable. Barbara’s personal passion and optimistic spirit make her a highly effective member of any team, and I cannot recommend her highly enough.
CrossCurrent Communications
41 Atkinson Street, Box 10, Portsmouth NH 03801
207-752-0484