CrossCurrent Communications worked with NHF&G to coordinate communications for the revised Wildlife Action Plan resulting in extensive media coverage and public awareness of an important tool used by planners, environmentalists and scientists across the state.

In partnership with UNH Cooperative Extension, CCC managed the public participation component of the WAP revision, which included holding five workshops around the state to invite public input and launching an online opinion survey. We generated extensive media coverage about non-game wildlife issues in New Hampshire as a way of promoting the WAP and public input sessions. Our work was very successful with 20 stories in print, television, and radio, pick up by Associated Press, a full hour on NHPR “The Exchange”, and stories in several related newsletters. The public input sessions were well attended and more than 1100 people responded to the online survey