Harvard Forest

CrossCurrent Communications managed communications for the media roll-out and release of “Changes to the Land – Future Scenarios Reports,” a two-year study about the impacts of changing land use patterns on the sustainability of Massachusetts forested landscape and water Resources of Harvard University’s ecological research lab and forest.

We worked with the principal investigators on messaging, provided media training, and wrote a national news release in collaboration with Harvard scientists, in advance of two successful press conferences in Cambridge and Springfield. We had coverage from more than 20 news state and national outlets including NECAN, WBUR, WGBH, Associated Press, ClimateWire, and more. We also produced a four-minute video summary.