Gather

CrossCurrent Communications provides consulting services – planning and executing strategic communications – for Gather, one of the largest anti-hunger organizations in NH. CCC advises on crisis management, places op-ed’s, leads video content creation efforts, crafts news releases and individual media pitching, achieves significant media coverage (including CBS National News), provides media training and helps build community engagement and visibility for Gather. Read the 2024 Report here.

Testimonial

“CrossCurrent Communications has done an incredible job of garnering media coverage for our nonprofit. Working with Barbara and her team to spread the word about the work we do has been a joy! We appreciate her ability to strategize at a high level and her attention to detail when we’re implementing her recommendations. Barbara’s ability to find the right story angle and pursue media placement has been impressive. In addition, CrossCurrent Communications has been instrumental in media training our staff, bringing an outside perspective to our organization, crisis management and helping us create a more engaging digital marketing.”

– Anne Hayes, Executive Director

The Music Hall

Southern Maine Planning and Development Commission

The engagement and interest in my work as a performer and speaker increased dramatically when Barb joined my team. She explores every possible angle to reach audiences with her vast experience in media and marketing. Barb's approach is supportive, educational and effective.

Cindy Pierce

Author, comic storyteller

Working with Barbara MacLeod has been a masterclass in what effective public relations can do. Barbara doesn’t just deliver – she elevates the brand and your messaging. From launching new venues at the Music Hall like the Lounge, to announcing our acquisition of the New Hampshire Film Festival, Barbara ensures we hit all the right outlets with precisely crafted messaging. She asks us tough, strategic questions that push us to think broader and sharper. Her deep media industry knowledge and expansive network have been instrumental in building awareness for NHFF and position The Music Hall for long-term success. With Barbara on board, we know we’re in expert hands.

Tina Sawtelle

The Music Hall Executive Director

CrossCurrent Communications has done an incredible job of garnering media coverage for our nonprofit. Working with Barbara and her team to spread the word about the work we do has been a joy! We appreciate her ability to strategize at a high level and her attention to detail when we’re implementing her recommendations. Barbara’s ability to find the right story angle and pursue media placement has been impressive. In addition, CrossCurrent Communications has been instrumental in media training our staff, bringing an outside perspective to our organization, crisis management and helping us create a more engaging digital marketing.

Anne Hayes

Gather Executive Director

Barbara’s intuition and ability to be out ahead on any public relations topic has allowed me to have complete trust in her and her company. She has handled every element of our communications — from social media to PR and content development. She goes above and beyond and was instrumental in putting Pepperrell Cove on the map.

Donna Ryan

Co-Owner, Pepperrell Cove

Star Island relies on the work of many people, and that collaborative approach is exactly what CrossCurrent brought to us as we’ve worked to strengthen our organization’s image in the region. In addition to creating a compelling and widely shared video of Star Island, CrossCurrent developed a strategic communications plan that we consistently reference and utilize. In addition, Barbara’s knowledge of public relations and the NE media market has been instrumental in placing us in targeted media outlets allowing us to reach more folks interested in what we do. Their teamwork reflects a commitment to our organization and values.

Joe Watts

Chief Executive Officer, Star Island Corporation

Barbara was a huge asset to our work and I am so grateful we retained her services. She has a keen eye for detail, never missing a beat in a fast-paced environment. Her extensive knowledge of the press industry and the New England media market rendered her contributions to our campaign strategy invaluable. Barbara’s personal passion and optimistic spirit make her a highly effective member of any team, and I cannot recommend her highly enough.

Hannah Willard

Associate Director of Campaign Communications, Freedom for All Americans

CrossCurrent Communications
41 Atkinson Street, Box 10, Portsmouth NH 03801
207-752-0484

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