“Melissa is uniquely able to maintain the big picture in her mind while responding to situational dynamics, in the end coming through with media that informs and inspires… Beyond being a skilled media producer, Melissa also has an expansive background in environmental management and land conservation.. She is deeply committed to environmental protection in many ways, both professionally and personally. She brings this passion to all her work."
Richard Knox, Maine Coast Heritage Trust
CrossCurrent Communications. We develop integrated communications strategies and deliver powerful results.
INFORM. INSPIRE. IMPACT.
We are a New England-based team with decades of experience in communications strategy, public relations, video production, broadcast news, messaging and social media. We create integrated, individualized communications strategies using both traditional platforms and new media.
We focus on a select group of clients we believe in – organizations and businesses whose products, services and issues make the world a little better. It makes working overtime worth it.
Our approach? Each client is a new adventure that we take on with purpose and passion. Whether you are trying to build market share, move the needle on public policy, launch a new product or catalyze civic dialogue, CrossCurrent Communications knows how to find authentic stories, shape messages that resonate with diverse audiences, and catapult them where they will be seen and heard.
Effective communications is a big wide world. You have to know the tools of the trade, and understand how and when to use them to their best advantage. We have the skills, network, experience and intelligence to reach and grow your target audience.
Melissa Paly and Barbara MacLeod